Complicated concepts when explained in a simple way make things easier to understand. Knowledge enables understanding, a schematic plan, a diagram or a map, is a key or a link to this understanding. A site map in simple terms enables search engines to gain an easy understanding of your web site. Search engines seek information, this gives them power.
Knowledge gained through study, communication, research, instruction, factual data. To have the right, authority and ability to take some action or accomplish something, including demanding action. Ability to do or act; capability of doing or accomplishing something. The possession of control or command over others; authority; ascendancy: power over men's minds. Knowledge derived from experience.
Information = Power (a clear definition):
the pages indexed in search engines (simple).
Let us put you on the map.